Over years we built and programmed many in-store technologies, including IoT devices, robotics, magic displays, eTags, iBeacons, instant checkout and others.
We re-use those modules as building blocks to skillfully and inexpensively develop new shopping experiences for our clients from pilots to rollouts.
Share personalized content, images, video clips, social media, coupons, and more, at the best possible moment – when customers are holding the product in hand.
Introduce an omnichannel shopping in-store using mobile and IoT devices. Associates can now deliver a more personalized experience to all customers.
Quickly and inexpensively deliver items directly to the pickup area or a fitting room within 30 seconds. WHOOSH! Recommend more items and upsell.
Improving digital operational excellence.
Digital technology can create dramatic changes in the efficiency and productivity in the store, including making the showroom more productive by showcasing more styles. Macy’s recently partnered with Hointer, a retail store technology platform that brings the efficiency of online eCommerce to brick-and-mortar retail, to transform the swimwear department. By automating the picking of items in the back room and bringing them to the dressing room on behalf of the customer, Macy’s and Hointer are able to move the bulk of the inventory into the stock room, thus enabling the store to showcase 60% more styles in the same physical footprint.
Hointer eTags are a simple way for customers and sales associates to learn about products in the physical store and take the next step toward purchase. eTags are interactive and dynamic, displaying personalized content for each individual customer. They are also a great sales assistance tool designed to help associates answer customer questions on the spot.
Digital Media is an add-on product to the eTag. It brings relevant and well-curated social media to customers at the best possible moment, when they are exploring the product. Digital Media goes both ways: it also prompts customers to post and tweet while in the store, customers share their experiences and promotions.
OmniCart is the powerful software application that drives the eTag and Digital Media experience for customers. But it goes beyond eTag - it empowers customers to shop with their mobile devices in the physical store, at home, or on-the-go. It provides a true Omnichannel experience.
Associate Connection is the powerful software application that drives the eTag and Digital Media experience for sales associates. And it offers more. Elevate sales associates to sales experts by providing relevant product information to help answer customers’ questions. Increase sales by smartly increasing the number of items customers try on. Provide associates with information about customers shopping in the store.
WHOOSH is a high performance, high conversion “try on” area. It could be implemented as a private fitting room, as an open sitting area, or as a product pickup station. It's a great addition to Omnicart and can be used to try on or play with many products, including clothing, shoes, jewelry, toys and electronics.
Micro-Warehouse is a powerful extension of the Omnicart application. Conventional wisdom says that it is cheaper to fulfill online than sell product instore. Micro-Warehouse turns the table, making stores cheaper to operate than online stores. Micro-Warehouse reduces store footprint, increases store selection, eliminates store shrinkage and converts stores into efficient high-tech shopping and shipping hubs located closer to customers.
Instore Analytics runs in the background as customers shop and sales associates work. Hointer gathers granular data from every step in your digital shopping experience – scanning items, trying products, discarding and keeping merchandise, and more. The data provides deep insights into customer shopping habits, likes and dislikes, product performance, and fit issues, allowing you to be more efficient than ever before.